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We Are Democratizing Expertise

We the Mindsmiths believe in a world where everyone has easy and timely access to proactive world-class guidance and expertise. 

Our mission is to transform high-touch services by providing scalable human-level care in hospitals, banks, telcos and insurance companies.

When dealing with human lives, trial-and-error is not an option, you have to get it right the first time.

We provide specialized and competent advice for the digital world, imbued with humanlike intuition, tacit knowledge and emotional intelligence.

AI in Healthcare
Candy Cotton

Mindsmiths In the News


December 8th, 2020

Meet Megi, the digital assistant who takes care of hypertension patients and shortens their therapy span from 6 months to 3 weeks

Magdalena Clinic and Mindsmiths presented the results of the AI ​​prototype applied in healthcare - Megi. She was integrated into the real health system over the last 12 months and cared for more than 80 patients with hypertension.

WhatsApp Image 2020-11-20 at 00.33.35.jp

April 13th, 2020

Andrija, the first AI digital assistant to help the fight against COVID-19

CroAI members Mindsmiths, Infobip and Neos developed and donated a virtual assistant named Andrija that represents the Croatian Ministry of Health in the fight against COVID-19.


October 8th, 2020

President Milanović welcomed the representitives of the Croatian Artificial Intelligence Association

In cooperation with French and German colleagues, CroAI organised the first European AI Forum, where President Milanović addressed the participants.


A World-Class Team

We believe that both social science and engineering are crucial to building human-centric AI, and our team reflects it. Expert developers support the backbone of our digital assistants, ensuring stability and robustness. But to create emotionally aware digital assistants, our team is also tasked with modelling various perceptions of world.


High-tech to high-touch services require extensive human attention. Examples are professional advice in healthcare and banking or complex sales in telco and insurance. These are the areas where humans create bonds and add significant value to the process. In a world where everything gets digitized to increase efficiency, providing high-touch services is expensive and not scalable. Companies continue to do it because they are crucial for retention and sales.